| Leisure & entertainment | |
| Pets and pet food | |
| Utilities provider | |
| Preferred media consumption |
Category: Panel Details
Mobility
| Preferred transport | Date & type of purchase |
| Transport habit | Finance data |
| Automobile ownership | |
| Brand affinity | |
| Vehicle specification | |
| Autobody preference |
Health
| Disease management | |
| Medical history | |
| Usage of medical equipment | |
| Caregiver profile | |
| Health tracking habit | |
| Tobacco use habit |
Commerce
| Brand affinity | |
| Buying frequency | |
| Buying preference | |
| Shopping location | |
| Frequently purchase | |
| Banking type & location |
Connected Life
| Internet connection | Fixed line connection |
| Internet provider | VoIP & IP-TV usage |
| Mobile internet | Other wireless device used |
| PC/Mac usage | Wireless tracking |
| Tablet & Smartphone | Website ownership |
| TV type, size & reception | Online community usage |
| Mobile, smart phone |
Demographic
| Gender | Education |
| Age/Date of Birth | Occupation |
| Status | Work Status |
| Household Size | Region/City |
| Number & Age of Childrens | Picture of Respondent |
| Living Situation |