Panel & Reach
Panel & Reach
151,418 verified respondents in Germany (as of January 2026) — and our own app, which has set us structurally apart since 2014.
Database
Our own panel — not a bought-in one.
151,418 participants in our own panel, grown over the years, manually maintained and continuously verified. Because a classic registration with every profile detail is no longer state of the art, we deliberately complement the panel with WhatsApp communities and other modern recruiting channels — low-barrier, fast and close to the audience.
Registered & verified panel members in Germany
WMM respondent app users
Facebook followers
WhatsApp channel members
App
Respondent app since 2014.
Our own respondent app since 2014. It's not a marketing gimmick — it's an operational tool: for invitations, reminders, profile maintenance and fast reactivation of fitting profiles.
Profile
Captured profile fields
Structured profiles allow precise screening — faster and deeper than a classic panel provider can deliver.
Demographics
- Gender
- Age
- Marital status
- Housing
- Children
- Education
- Profession
- Region
Digital Presence
- Internet connection
- Mobile internet
- PC/Mac
- Tablet & smartphone
- TV type
- VoIP & IP-TV
- Online communities
Buying behaviour
- Brand affinity
- Purchase cycle
- Purchase habits
- Shopping location
- Banking type
Healthcare
- Medical history
- Coping
- Medical devices
- Caregiver profile
- Tobacco use
Mobility
- Transport behaviour
- Vehicle ownership
- Brand affinity
- Vehicle types
- Financial data
Lifestyle
- Leisure & entertainment
- Pets
- Service providers
- Media consumption
