Services

Qualitative Research Services – Full Service and Participant Recruitment

We combine classic qualitative methods with modern technology and a network grown over 22 years.

From our base in Hamburg, we support qualitative studies across Germany and internationally in two ways: as a full-service partner covering study design, participant recruitment, moderation, fieldwork, analysis and reporting – or recruitment-only, when your team runs the interviews, focus groups or usability tests and we recruit the right participants.

In-depth Interviews

1-on-1 interviews — on site, in studio, by phone or online. Moderated in multiple languages.

Focus Groups

Group discussions with precisely screened participants. Delivered internationally.

Ethnography & In-Home

Observations in the respondent's natural environment — where behaviour actually happens.

Online Communities

Longer observation periods, asynchronous discussion, qualitative depth over weeks.

WhatsApp Communities

Low-barrier participation where audiences already communicate — fast access without lengthy registration.

Recruitment

Clean respondent recruitment — from our own panel, via WhatsApp communities and modern touchpoints, from mass B2C audiences to hard-to-reach targets in B2B and Healthcare.

International Fieldwork

One central coordination, local partners, one shared quality standard — worldwide.

Between research design and interview — where quality is decided.

Discuss a project

Memberships / Awards

  • ESOMAR Individual Member 2026
  • BVM — Berufsverband Deutscher Markt- und Sozialforscher
  • Handelskammer Hamburg
  • Marketing Club Hamburg
  • GPMG Global 100 — Winner 2027
  • DesignRush — Top Market Research Agency
  • Clutch — Top B2B Company
  • MRS — Evidence Matters
  • AQR — Association for Qualitative Research
  • Top Business Consultants
  • Quirk's Top Company