WMM named a “Global 100 – 2027” winner
Hamburg, 21 October 2026 – WMM – Weber Marketing- und Marktforschung GmbH has been named a winner of the “Global 100 – 2027” by GPMG. WMM is listed in the “Fieldwork” category.
About the Global 100
With the Global 100, GPMG recognises companies and individuals who set international standards in their industry. The programme is one of several award programmes through which GPMG honours companies and leaders worldwide.
Fieldwork as a core competence
The Fieldwork category reflects the area WMM has worked in since 2004: recruiting the right participants and organising and conducting qualitative fieldwork – from in-depth interviews and focus groups to international projects. This is built on WMM's own panel and its own participant app.
The award follows earlier recognition, including WMM's inclusion among the “17 Top Global Insights Research Companies” by Quirk's Marketing Research Review (2022) and the BVM naming Thorsten Weber one of the “Faces of Market Research 2025”.
About WMM
WMM – Weber Marketing- und Marktforschung GmbH is an owner-managed institute for qualitative market research and participant recruitment based in Hamburg, Germany. Since 2004, WMM has supported companies and agencies with qualitative studies in Germany and internationally.
Press contact
WMM – Weber Marketing- und Marktforschung GmbH, Hamburg, Germany · Phone +49 (0) 40 226 227 630 · info@wmm.de
