About Us

WMM connects companies
to their customers and
designers to their users.

Market research is a “people business”. We have a multi-disciplinary, multi-lingual team, highly experienced in navigating the intricacies of different social and cultural nuances of human behavior with empathy and sensitivity.

We begin gathering valuable insights from the moment we screen participants all the way to the synthesis and delivery of recommendations. This unique approach to recruitment has proven invaluable in adding context to our findings.

Our ability to gather significant insights has earned the trust of clients and partners around the world since 2004, and will continue to solidify our competitive edge for the future.


What We Do

Following is a list of research methods we offer. Different terminologies are used within the industry to describe these activities, so feel free to contact us with any questions!


In-House Panels, Client Databases, Research Promotion, Social Media, Proprietary App, CATI Recruitment.



UI/UX Testing, Focus Group Moderation, Product/Service Testing, Online Surveys, Online Bulletin Boards, Online Journaling, CATI Interviews, Mystery Shopping, Shop-Alongs, Prototype Testing, In-Depth Interviews, Ethnographic Studies, Qualitative Voice of Consumer.


Management & Consulting

Strategic Consulting, Analysis Synthesis & Reporting, International Project Management, Online Community Management, Panel Management.



Multi-lingual team


Worldwide Network


With testing facilities, recruiting and interview services


The largest qualitative panel in Germany


19 Years
of Experience

With 19 years of experience, WMM is one of the most well-established market research firms in Germany. Those valuable years have allowed us to demonstrate our expertise and know-how within various market segments. Our experience has taught us to be agile and to evolve symbiotically with the needs of our clients and respondents. As a result, we’ve remained relevant and at the forefront of methods and technologies that enable us to optimize market research projects better than the others.


Our clients are our biggest cheerleaders. Most of them are repeat customers from all over the world who have returned time and time again with interesting and rewarding projects. We are thankful for the privilege of being a part of their growth journey. One of our greatest achievements is the relationships we build with our clients.


In some cases, our value is delivered through the perfect execution of our clients’ project plans. In other cases, our experience alone is added value when we share it with clients in order to improve and/or optimize their project plans. In both cases, close collaboration is a key success factor in every project and relationship.


In order to gain empathy and relate to respondents and clients from various cultures and walks of life, we have a well-traveled, multi-cultural, multi-lingual (7 languages and counting!) team at WMM. Having a diverse team contributes significantly to the success of our portfolio and to conducting market research projects worldwide.