Founded in 2004, WMM – Weber Marketing- and Marktforschung GmbH is considered one of the most successful owner-run market research fieldwork agencies in Germany.
WMM connects companies
to their customers and
designers to their users.
Market research is a “people business”. We have a multi-disciplinary, multi-lingual team, highly experienced in navigating the intricacies of different social and cultural nuances of human behavior with empathy and sensitivity.
We begin gathering valuable insights from the moment we screen participants all the way to the synthesis and delivery of recommendations. This unique approach to recruitment has proven invaluable in adding context to our findings.
Our ability to gather significant insights has earned the trust of clients and partners around the world since 2004, and will continue to solidify our competitive edge for the future.
Following is a list of research methods we offer. Different terminologies are used within the industry to describe these activities, so feel free to contact us with any questions!
UI/UX Testing, Focus Group Moderation, Product/Service Testing, Online Surveys, Online Bulletin Boards, Online Journaling, CATI Interviews, Mystery Shopping, Shop-Alongs, Prototype Testing, In-Depth Interviews, Ethnographic Studies, Qualitative Voice of Consumer.
With testing facilities, recruiting and interview services
The largest qualitative panel in Germany
|Internet connection||Fixed line connection|
|Internet provider||VoIP & IP-TV usage|
|Mobile internet||Other wireless device used|
|PC/Mac usage||Wireless tracking|
|Tablet & Smartphone||Website ownership|
|TV type, size & reception||Online community usage|
|Mobile, smart phone|