At the INSIGHT Conference in London 2016
QUALITATIVE F2F RESEARCH IN TIMES OF COVID-19
Pivoting in qualitative [F2F] research during COVID-19.
A little more than a year since it started, we continue to stand side by side with our partners globally to support our clients through this pandemic. As a boutique qualitative agency, having a pivot strategy since the beginning has proved to be fundamental to our practice; from getting creative with designing research to employing novel ways to use technology to gather meaningful insights. With teams around the world keeping a close watch on local regulation updates, we remain committed to providing the highest standard of services for our clients and partners in the safest way possible.
We look forward to an in-person meeting soon. In the meantime, please keep in touch and let’s come up with new ways to pivot!
WMM is the only market qualitative research fieldwork agency in the world with an online testing facility search engine, created in 2010.
Curiosity is part of our nature as researchers. We would love to share experiences with the industries in which we’ve worked.