WMM has a qualitative panel with over 112,347 registered respondents in Germany alone. Our extensive criteria variety and key metrics enable us to search efficiently and quickly for respondents who meet your study requirements. Our panel is updated on a regular basis to always meet our clients’ key factors.
Following is a list of research methods we offer. Different terminologies are used within the industry to describe these activities, so feel free to contact us with any questions!
WMM can also work with a client’s pre-existing database, using it as a starting point for recruitment. This is especially helpful if the incidence rate is below 1%, where the participant demographic is often non-consumer stakeholders within niche specialties or patients with very specific disease patterns.
WMM has outreach activities designed to recruit new respondents with street promoters during local and international events. In addition to traditional online and phone recruiting methods, we also use our top-notch promotion team during events. This outreach gives us a unique and important opportunity to connect with our respondents in a more personal way.
WMM’s social media effort has reached over 5,100 followers on Facebook alone, and is rapidly increasing on a monthly basis. This has become an important research tool in order to reach certain respondent target groups.
WMM is the first market research fieldwork agency in Europe to use its own proprietary app to engage and recruit respondents for studies. We currently have 14,800+ respondents using the WMM app.
WMM also uses traditional CATI (Computer Assisted Telephone Interviewing) methods for recruitment purposes, especially for projects in which WMM is specifically engaged, to ensure high-quality respondents.
We often combine and customize what we offer to meet your research project objectives for various industries/segments around the world.
Find out more about our database and network worldwide. We regularly update the downloadable information below.