WMM can also work with a client’s pre-existing database, using it as a starting point for recruitment. This is especially helpful if the incidence rate is below 1%, where the participant demographic is often non-consumer stakeholders within niche specialties or patients with very specific disease patterns.

WMM has outreach activities designed to recruit new respondents with street promoters during local and international events. In addition to traditional online and phone recruiting methods, we also use our top-notch promotion team during events. This outreach gives us a unique and important opportunity to connect with our respondents in a more personal way.

WMM’s social media effort has reached over 5,100 followers on Facebook alone, and is rapidly increasing on a monthly basis. This has become an important research tool in order to reach certain respondent target groups.

WMM is the first market research fieldwork agency in Europe to use its own proprietary app to engage and recruit respondents for studies. We currently have 42,862+ respondents using the WMM app.

WMM also uses traditional CATI (Computer Assisted Telephone Interviewing) methods for recruitment purposes, especially for projects in which WMM is specifically engaged, to ensure high-quality respondents.

The WMM Team has a wealth of domain knowledge within a wide variety of industries as well as experience in focus group moderation all over the world. We also offer a database of focus group facilities worldwide with the latest observation and recording technology for our clients.

The primary objective of this activity is to understand particular pain points during customer interaction with products/services and to gain insights with regard to solutions to these pain points.
WMM often holds brainstorming workshops with customers and clients following this activity in order to develop ideas for improvement.

Depending upon the project objective, online surveys can be the most efficient and economical way to gain consumer insights. WMM is able to use a traditional browser-based online survey platform or can create an app-based survey tool for a more user-friendly mobile experience. Using a reliable WMM panel and database, we also help minimize the risk of survey fraud for our recruitment and quality control process.

Online bulletin boards give clients the most real-time access to their consumers and the flexibility of methods (group discussion or individual conversation) to use throughout the duration of their research. WMM’s trained moderators are always present and able to help bridge client-consumer interaction when required.

Online journaling is a great tool with which to gain a bird’s-eye view of everyday insights from a large group of consumers with limited time and budget constraints. It is also a very enlightening tool to help conduct prototype or user experience testing on niche products/services that entail a customer learning curve.

WMM utilizes the systematic control processes and quality management of CATI to ensure reliable respondents and high-quality feedback. Interviews are conducted in the local language (or translated to the local language) to eliminate the risk of miscommunication.

The WMM Team often conducts mystery shopping outside the project scope in order to gain first-hand understanding of the products/services/experiences before consumer testing. This first-hand experience greatly empowers our researchers to relate more authentically to customers.

Shop-alongs are a tried and tested method of gaining a basic understanding of the consumer experience/journey. The key is in the design of the shop-along activity, which balances uninterrupted observation with probing questions and careful mapping of different pain points and positive user experiences.

Equipped with a multi-disciplinary team that understands the products and services development process, WMM is proficient in getting users to interact with prototypes through real-life simulation of use. From simple new services to complex medical devices, our team enables multi-national companies to minimize product launch risk through iterative prototype testing.

WMM conducts in-depth interviews wherever your customers are. Combined with contextual observation at home, in the workplace, or in environments in which customers feel relaxed and comfortable, interviews allow the WMM Team to gather in-depth insights within your consumer segmentation.

WMM conducts ethnographic research, specifically within the fields of medicine and next-generation technology tools. A typical ethnographic interview includes observation in the user’s natural environment in which he/she is using the products/services, and an in-depth interview, often using specially-created behavioral stimuli to encourage higher-quality feedback.

Qualitative voice of consumer/customer is a qualitative technique used by marketing professionals to capture, understand, and prioritize customer needs and wants at a more in-depth level. WMM uses a mix of the research methods mentioned above to gather insights for our clients to use as a basis for their new products/services design and specifications as well as to create strategic value for their stakeholders.

As part of our strategic consulting practice, WMM applies rigorous discipline to data analysis and synthesis. This is the process in which we turn data and insights into real, tangible, actionable strategy. We then translate this process into reports that are more visual and easier to process and understand. Clients can request pure data documentation, a summary topline report, or a full study report.

The multi-lingual WMM Team has experience working with clients and respondents all over the world. We are well-versed in cross-cultural communication and regulations as well as contextual insight-gathering based on first-hand experience.

Our team members are experienced researchers and managers. We each strive to understand both the client’s and the respondent’s points of view in order to represent and balance both parties’ needs, which is essential for good project management.

Managing the online community requires skills in communicating empathy and in-depth probing solely through digital means. The WMM Team is adept in engaging participants online and in understanding nuances of tones and semantics from one-on-one and group conversations.

Our panels are our biggest assets. Cultivating and growing our panels is our core competency. We keep them informed of the latest studies and connect with them through social media. We make sure they are appreciated as an essential extension of the WMM Team in exchange for their reliability and valuable insights as consumers.